Micromax has invested in Gaana.com, India’s largest music broadcast and streaming service. No financial details around the investment were disclosed. Under the deal, Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy mobile music, a statement said.
New users of Micromax smartphones will also receive free trials to Gaana+, allowing unlimited downloads without advertising.
“India is a music loving country and today’s youth is hooked on music for at least 2-3 hours a day through their smartphones… we are proud to announce our partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music,” Micromax co-founder Rahul Sharma said
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